Great employees are critical for building great companies. But, in order to get the best employees, a company must first attract the best job seekers for their positions. There are a number of strategies that can be used by employers to do this. Here are some of the top ways to attract the best candidates for your team.
1) Job Fairs
Setting up a booth at a job fair is a fantastic way for your company to get noticed by job seekers. Many people who are looking for jobs attend these events to learn about potential employers. So, if you can set up an exciting looking booth at some of these events, then you will have an opportunity to speak with many job seekers.
During these conversations, you can describe the exciting, progressive careers that your company offers, and you can allow candidates to give you their contact info if they would like to. This is an excellent way to attract high quality candidates.
The more benefits that your company can provide, the more job applications from top candidates you are likely to receive. Things like health care coverage, paid time off around the holidays, gym memberships, and even parking spots can be highly desired by job seekers.
Some companies offer free snacks, and even free meals. This can also be highly appealing to many candidates. The more benefits, the better. Benefits are a key part of your employee value proposition that creates incentive for employees to work for you.
3) Social Media
Using social media sites like Facebook, Twitter, and Tumblr to promote your jobs can help you to reach large numbers of people. The more people who know that you are hiring, the better the chances will be that highly qualified candidates will be to apply to your positions.
Social media can also be used to promote your company in general, and to increase brand awareness.
4) Make Your Company Exciting to Work For
The best way to do this is to make sure that the product or service that your company offers is something that is high quality, profitable, and interesting. Aside from this, you can reward employees who perform well and create an upward track for employees who work there for long periods of time.
If employees know that there is a good chance that they will move up in the company, then this can help create interest from top candidates.
Promoting your company through job fairs and social media, making your company exciting to work for, and providing a lot of benefits can all help attract top talent for your open positions.
After you attract top candidates, if you can learn how to motivate employees properly, and retain employees with personal values similar to those of your company, then you could have top employees for many years to come.